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Donna Schumell, J.D.

Chief Innovations Officer and Senior Vice President

Donna Schumell, Chief Innovation Officer and SVP of Think2Perform, has spent 25 years helping individuals, teams and organizations realize their full potential, improving both productivity and performance.  Her ability to simply communicate sophisticated tax and investment strategies has impacted both advisors and their wealthy clients in 48 states and 13 countries. Donna’s extensive teaching, coaching and facilitation experience in sales, sales management, and estate planning has improved how advisors serve their clients, how intergenerational family members influence each other, and how leaders bring out the best in their followers. 

Recognizing that technical competence alone is insufficient for exceptional leadership, Donna joined Think2Perform in order to offer clients emotional, moral and behavioral competence in addition to technical skill development.  Think2Perform serves as a pioneer in the practical application of emotional and behavioral intelligence to leadership.  Research has established that emotional and behavioral competence, and their emergent effect on improved decision making, have twice as much impact on performance as skill and intelligence combined. Think2Perform’s diverse team of professionals has credible expertise as street-smart industry executives who have successfully managed and led organizations of all sizes. From their roots in Financial Services and Professional/Collegiate Athletics, they have been sought by Health Care, Education, Not for Profits to provide leadership development, strategic planning, executive replacement and the full array of HR functions.

Donna is a passionate and leading advocate for women and their finances, working directly with clients regarding their wealth and legacy.  Her popular FRESH Intentional Wealth program equips women to personally prioritize the five elements of wealth harmonizing their values, beliefs and behaviors so they can lead intentionally wealthy lives with more joy, peace, and fulfillment. For select families and individuals, she facilitates Family Wealth Counseling, a process designed to clarify values in order to align execution of personal and financial plans. Donna shares her expertise by serving as an advisor to numerous foundations and endowment boards, as well as business owners. She writes frequently for professional publications and is a sought-after speaker known to educate, motivate, and entertain her audiences.  From keynotes to workshops, blogs to webinars, coaching to consulting, people treasure her ability to make the complex simple, to laugh and learn, and to approach the path to self discovery with grace. 

Donna and her husband Bill live in the booming metropolis of North Lake, Wisconsin. They have one cherished son, Josh.  Donna is a voracious reader and a breast cancer survivor.  She loves family, food and football, and frequently enjoys all three at the same time.